Since its purchase in 2011, Burger King has recorded a 14% increase in sales in the Latin American and Caribbean sectors. [41] The continued expansion of this market could provide a significant share of Burger King`s growth during the decade 2010. [42] In the Mexican market, Burger King sold 97 sites to its largest franchisee in that country. The agreement means that multi-channel operator Alsea S.A.B C.V. will eventually operate about half of the more than 400 Burger King sites in Mexico and will benefit from exclusive extension rights in Mexico for a period of 20 years. [43] Elsewhere in Central America, Burger King contracted with another of its franchises, the Beboca Group of Panama, to create a new business unit that manages expansion and logistics in the LAC region, which did not have a centralized operating group until that date. [44] The agreement follows a standardization of the company`s web presence in Latin America and the Caribbean,[45] as well as the orientation of all various web initiatives, including mobile services, Facebook presence and guest relationship tools. [46] Latin American measures are part of a business plan to take advantage of the growing middle class in these regions. [47] Franchise Description: Burger King Corporation (BKC) is the franchisor. Burger King franchisors operate fast food burger restaurants that offer a limited menu with breakfast, lunch and dinner. The franchisor operates and grants franchises for the operation of Burger King restaurants with certain brands, service brands and trade names, as well as design, equipment system, equipment system, colour scheme and style of buildings and facilities, panels, specific standards, specifications and operating procedures, quality and consistency standards for the products and services offered.
, as well as inventory control and management procedures. BKC is a wholly owned subsidiary of Burger King Worldwide, Inc., an indirect subsidiary of Restaurant Brands International. The NFA asserted that the deviation to the parent company was contrary to the beverage contracts between different parties. [62] [63] Negotiations between the two companies ultimately failed[62] [63] leading to a class action in the United States District Court for the Southern District of California against Burger King Corporation, Coca-Cola and Dr.
